Blossoms’ breakthrough in 2016 was somewhat surprising, arising at a time where new bands weren’t a part of the mainstream. As a result, the anticipation for ‘Cool Like You’ has been sky high. Not only because they are indie’s leading light, but, if they fail, the door opened for other bands, may close once more.
All fears are allayed, ‘Cool Like You’ is wave upon wave of melody. Vocally and synth based, the hooks just keep on coming. Drenched in 80s pop, Blossoms have hit a groove which surely will carry them to glory.
Opening tracks ‘There’s A Reason Why (I Never Returned Your Calls) and ‘I Can’t Stand It’ are dialectically soaked in melancholy and sunshine like The Railway Children’s classic ‘Every Beat of the Heart’.
On tracks like ‘Faithful’ and ‘How Long Will It Last’ however, there is a sense Phil Collins has joined The Killers. It strays so close to the watery hall marks of Stock Aitken and Waterman they are in danger of losing all credibility.
Art is only great when it moves you to the point of shock. This is not that. It is however, good alternative (ever so slightly) pop music. ‘Cool Like You’ is as much an indictment of the times as the polemic of their naysayers Sleaford Mods. It signifies just how far alternative music has had to shift its foundations to be commercially viable.
Nevertheless, that door, has it opened wider? Yes. Why? Melody, melody, melody! Even at its blandest, ‘Cool Like You’ delivers undeniable pop hooks. Furthermore, it calls in to question their peers’ ability to match them. Can The Blinders and Avalanche Party et al channel their substance a melody so good, radio controllers find it impossible to ignore?