Good Health Good Wealth: Truck Festival, This Feeling & Hunter Boots Stage

Some bands stride on stage with purpose, with a sense of destiny in their eyes. Good Health, Good Wealth strolled on in their own time, looking like extras from The Business and the re-make of The Firm. The This Feeling and Hunter Boots audience drew breath; coming next was either awful or genius.

All images courtesy of Alan Wells Photography.

Frontman Bruce Breakey moved in micro-movements, redefining what it means to be cool AF every millisecond. At the same time, guitarist Simon Kuzmickas looked slicker than Serge and as coly withdrew as Chris Lowe.

‘Love Hangover’ grooved into the room with effortless confidence. Breakey’s deeper spoken word sections were delivered with subtle, wry nods and winks to a crowd marching straight into the palm of his hand. Their most recent single ‘Gold’ showcased the vocal talent of Breakey. It offered the kind of crossover hit the alternative world sorely needs to drag mainstream eyes to it.

On set closer ‘Snatch,’ GHGW turned the vibrancy of Truck Festival into the gritty smoke-filled warehouse clubs of London. They beefed up their laid-back record to become a festival banger, all the while, Breakey’s slow vocal drawl in the verses cutting through a room ready to erupt with excitement. Pulling from Man Like Me, Audio Bullys, and MJ Cole, this duo are ready to be catapulted to stardom and tear up a bland industry.

Fingers to the sky, the weak became heroes once again. Genius!