Coventry dreamers, The Institutes, release their new single ‘I Just Can’t Keep Myself From Loving You’ this Friday (11th June). Released via 42’s Records, it will be premiered tomorrow (10th) on This Feeling and then again on Lammo’s 6Music Recommends show.
Image and artwork provided by 42’s Records
Fifteen years ago, this kind of track would have trickled into view with a hazy solo. In today’s society, who has the time? Wasting no time, they dial up the love on the sumptuous guitars. So powerful is the feeling of love, it begs the question, who or what is the protagonist in love with?
A feeling this strong defies the instant serotonin release of the music and becomes a darker, possibly unrequited, or worse still, substance-related urge.
No matter the imbalance of character, musically, they omit a feeling that only DMA’s can match at present. Even the lowliest of spirits could be bogged down by its buoyancy. As singer Zappa Currie sings “take my breath away”, the otherworldly joy of Ride shimmers upon the horizon. All the while, Andy Hall’s guitars (along with Currie’s) take the infectious romance of Lucas Crowther (The Rifles) to more far-out dimensions!
Covid permitting, this tracks destiny is sundown at multiple festivals this summer! Check back Friday morning to revel in its glory.